Broadcasting Performance and Digital Media
- Ontario College Graduate Certificate
- College Code:
- Media & Design
- Program Code:
- Accelerated Delivery:
- Academic Year:
- 2018 / 2019
About the ProgramIn today's media intensive world, the demand for people who can present information in an interesting, entertaining and relatable fashion continues to grow. Whether you want to be an on-camera news anchor, host, weathercaster, radio announcer, podcaster, blogger, social media channel host, or marketing, advertising, public relations or commercial spokesperson, on-camera and voice performance skills are at the top of the list of qualifications needed to succeed. This one-year graduate certificate program is geared to open up an almost unlimited number of opportunities for storytellers and content creators of all types and interests. Students will develop their presentation and interviewing skills across a wide variety of media in a hands-on environment, using equipment ranging from cellphones to laptop or tablet-based home studio setups to state-of-the-art radio and television studios equipped with teleprompters, green screens and virtual sets. They will also learn how to make their work available to an internet-connected audience by building websites, blogging, and communicating using social media. In addition, entrepreneurial development will be an integral part of the program so that graduates will understand the process and importance of marketing themselves in an ever more competitive field.
Program InformationLength: One-year Ontario College Graduate Certificate program
Location: Doon (Kitchener)
First-Year Capacity: 25
- A two- or three-year diploma or a degree from an accredited college or university OR a minimum of five years of related full-time formal work experience.
- Preference may be given to applicants with degrees in communications, English, political science, journalism, public relations, and general arts and science programs where course work included marketing and communications.
- Preference may be given to applicants with diplomas in marketing, advertising, public relations, event management, and journalism.
Note re: Admission Requirements
- Applicants possessing degrees/diplomas from institutions where the language of instruction was not English will be required to provide test scores as evidence of their English language proficiency. Test scores, if required, would be a minimum of TOEFL iBT 88; IELTS 6.5 with no bands less than 6.0; CAEL 70 with no sub-test band scores less than 60; PTE Academic 58; Conestoga English Language Test (CELT) Band 6; or equivalent scores in other recognized standard tests of English.
- We offer a language program for students whose English language skills are below the standard required for admission but all other admission criteria have been met. An applicant will be eligible for admission to the graduate certificate program after completion of level 4 of the General Arts and Science - English Language Studies (ELS) program with an overall grade average of 80% and no grade less than 75%. Placement in the ELS program is determined by scores on an in-house English language test or TOEFL or IELTS.
- Submit proof of admission requirements.
- Applicants not meeting the credential requirement must submit a resume and work-related references. Please submit these documents directly to the Conestoga Admissions Office.
- Final selection is made following an assessment of the admission requirements.
Tuition & Fees
Domestic fees are currently unavailable; please check back at a later time.
Financial AssistanceThe Ontario Student Assistance Program (OSAP) is a needs-based program designed to help Ontario students cover the cost of post-secondary education. Funded by the federal and provincial governments, OSAP is intended to promote equality of opportunity for post-secondary studies through direct financial assistance for educational costs and living expenses. These interest-free loans are intended to supplement your financial resources and those of your family. The majority of students apply for loan assistance via the OSAP website. Students can also print the application booklet through the OSAP website.
For more information, please visit Financial Services/Awards.
Graduate OpportunitiesGraduates of this program may find employment as journalists, on-camera presenters, weather reporters, podcasters, webcasters, public relations specialists, marketing specialists, public communicators, announcers and broadcasters in traditional industries and new media outlets.
For more details on related occupations, job market information and career opportunities, see the Government of Canada website: http://www.workingincanada.gc.ca
Pathways & Credit TransferConestoga pathways enable students to build on their academic achievements in order to earn a degree or additional credential. Pathways are formed through agreements between Conestoga programs or partner institutions.
Often applicants have earned credits from another college or university that may allow a student to be granted advanced standing or exemption. Learn more about credit transfer opportunities at Conestoga.
Prior Learning Assessment and Recognition (PLAR)Conestoga recognizes prior learning of skills, knowledge or competencies that have been acquired through employment, formal and informal education, non-formal learning or other life experiences. Prior learning must be measurable at the required academic level and meet Conestoga standards of achievement for current courses. Challenge exams and portfolio development are the primary methods of assessment. Other methods of assessment may be available depending upon the nature of the course objectives. Successful completion of the assessment results in an official course credit that will be recorded on the student's Conestoga transcript. PLAR cannot be used by registered Conestoga students for the clearance of academic deficiencies, to improve grades or to obtain admission into a program.
Learn more about PLAR.
|Course Code||Course Title and Description|
|BRT8000||Audio Video Performance
Description: Audio Video Performance focusses on communication skills that feature voice and presentation ability. Students will work on developing appropriate expression for various types of performance. Components may include script interpretation, personal story telling, commercial messages, reporting and ad-libbing. Both live and recorded performances/productions will be undertaken.
|DMED8200||Social Media Fundamentals
Description: Social Media Fundamentals examines various online outlets such as Facebook, Instagram, YouTube, and Twitter to identify the audience demographics, strengths and weaknesses of each. The content needs and the opportunities each platform presents for performers/hosts/experts/content creators will be investigated as well. Monetization of content will also be scrutinized, as well as the laws and ethics that relate to social media.
|DMED8210||Creating Media Content
Description: Creating Media Content looks at the technology used for capturing audio video content such as digital cameras (standalone, smartphones, tablets etc.), microphones, audio mixers, software and hardware as well as the processes involved in using that technology to produce material for different platforms. Students will learn to identify sources for third party content such as music and stock footage and the legalities involved in using and accessing it. Delivery formats used by various media outlets will be identified and explained as well as the technical standards required for different platforms. Repurposing content for a variety of end uses and platforms will be investigated.
|DMED8220||Crafting an Online Presence
Description: In today's world, it's imperative that individuals have a presence in the digital realm. Students will use tools such as blogs, websites and social media accounts or channels to build a digital portfolio across a variety of outlets. These will provide a showcase for content generated in this course as well as other personal creative endeavours. Proper/acceptable uses of the various platforms will also be examined.
|JRN8080||Research, Writing and Interviewing
Description: Research, Writing and Interviewing will prepare the student for the ongoing need for story idea development as well as gathering and creating material that would be of use for various media platforms. Students will examine various techniques for identifying interesting story or topic possibilities and connecting with information sources and interview prospects. Interview techniques and the various ways of conducting them (in person, by phone, online, double-ended etc.) will be investigated. Writing styles for different audiences will be reviewed and practiced.
Description: Live Performance deals with the demands of real-time presentation to an audience. Skills will be developed to host content that is consumed as it is being produced, with no chance for a second take. Situations such as news anchoring, sports casting, play by play, weathercasting, personality radio and talk and interview shows will be explored. Students will have the opportunity to engage in a variety of these roles as determined by their personal interests.
Description: Produced Performance introduces students to the world of hosting pre-recorded content that can be created and consumed on an intermittent or on-demand basis. This may include material destined for podcasts, music or entertainment reviews, infomercials, business marketing videos and more. Students will have the opportunity to engage in a variety of these roles as determined by their personal interests.
Description: Explores key aspects of voiceover work for commercials (radio, tv, internet), marketing videos, audiobooks, video games and voice-acting. This course will build on concepts developed in the Audio Video Performance course. The voiceover communicates emotion and expression in addition to the words in the message or story. Often, a persona other than that of the person relaying the message is needed to properly convey the meaning and promote believability. Students will learn to create these characters using their full vocal range and attributes such as pitch, pacing, and inflection.
Description: The capstone challenges students to research and prepare a high-quality project showcasing the integration of performance insights and technical skills they have acquired through their course of study in the program. The capstone project will be a series of presentations on a topic, selected by the student, which includes compelling, well-presented examples of competence in: research, media technology, performance and interviewing techniques, and story development, resulting in reliable, focused, entertaining and professional looking reports.
|ENTR8030||Digital Media Entrepreneurship
Description: Digital Media Entrepreneurship will be an integral part of any successful digital media performer's career. In this course, the requirements for creating a basic media business plan will be examined. It will include portfolio building, the importance of networking for self-promotion, personal marketing opportunities, building your brand using social media, developing a client base and dealing with the ensuing accounting needs. The opportunities and challenges of free-lance and contract work will be investigated along with their advantages and disadvantages compared to full-time employment.
Description: More and more news and information content is being produced by individuals and freelancers. For a citizen journalist to be effective and develop a growing subscriber base, their reports need to be reliable, focused, entertaining and professional looking. This course examines the purpose of citizen journalism, how it is different from the mainstream media and the journalistic integrity and knowledge required to be an effective reporter. Students will determine a general interest(s) of theirs (eg. entertainment, city crime, sports, the environment etc.) and regularly create audio and video reports about it using their already developed online presence as a distribution platform.
- Perform effectively in a variety of situations such as commercials, podcasts, weathercasting, and interviewing.
- Develop and conduct compelling interviews for distribution on a variety of media platforms.
- Provide content in the correct format for various media including, but not limited to, digital media (internet and file based), radio and television, as well as other audio/video and streaming services.
- Apply a variety of video production techniques according to the hardware and software available and the desired format.
- Apply advanced personal performance skills such as voice control, on-camera delivery and on-camera presence that meet the requirements of a successful media performer.
- Critically evaluate the quality of product being presented for broadcast
- Complete all work in accordance with industry ethics, laws and copyright restrictions.
- Develop story ideas from inception to fully produced content considering similarities and differences in content requirements for various media.
- Create a work portfolio that reflects one's interests, objectives and abilities including the development and population of content for a blogging site, YouTube channel or similar digital media outlet.
Program Advisory CommitteesThe College appoints Program Advisory Committee members for diploma, degree, certificate and apprenticeship programs. Committees are composed of employers, practitioners and recent program graduates. College representatives (students, faculty, and administrators) are resource persons. Each committee advises the Board on the development of new programs, the monitoring of existing programs and community acceptance of programs.
For a list of the current members, please visit our Program Advisory Committees.
Apply NowDomestic students should apply online at www.ontariocolleges.ca or by phone at 1-888-892-2228.
60 Corporate Court
Canada N1G 5J3
Detailed steps on the application process may help you to apply.
International students should apply online using a Conestoga College International Application Form. Please note: not all programs are open to international students. Interested students should check the listing of open programs on our international students web page before applying.
The College reserves the right to alter information including requirements and fees and to cancel at any time a program, course, or program major or option; to change the location and/or term in which a program or course is offered; to change the program curriculum as necessary to meet current competencies in the job market or for budgetary reasons; or to withdraw an offer of admission both prior to and after its acceptance by an applicant or student because of insufficient applications or registrations, over-acceptance of offers of admission, budgetary constraints, or for other such reasons. In the event the College exercises such a right, the College’s sole liability will be the return of monies paid by the applicant or student to the College.
Students actively registered in cohort delivered programs who take longer than the designed program length of time to complete their studies are accountable for completing any new or additional courses that may result due to changes in the program of study. Unless otherwise stated, students registered in non-cohort delivered programs must complete the program of study within seven years of being admitted to the program.