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Broadcasting Performance and Digital Media

Credential:
Ontario College Graduate Certificate
College Code:
CONS
School:
Media & Design
Program Code:
1402
Accelerated Delivery:
No
Campus:
DO
Academic Year:
2018 / 2019

About the Program

In today's media intensive world, the demand for people who can present information in an interesting, entertaining and relatable fashion continues to grow. Whether you want to be an on-camera news anchor, host, weathercaster, radio announcer, podcaster, blogger, social media channel host, or marketing, advertising, public relations or commercial spokesperson, on-camera and voice performance skills are at the top of the list of qualifications needed to succeed. This one-year graduate certificate program is geared to open up an almost unlimited number of opportunities for storytellers and content creators of all types and interests. Students will develop their presentation and interviewing skills across a wide variety of media in a hands-on environment, using equipment ranging from cellphones to laptop or tablet-based home studio setups to state-of-the-art radio and television studios equipped with teleprompters, green screens and virtual sets. They will also learn how to make their work available to an internet-connected audience by building websites, blogging, and communicating using social media. In addition, entrepreneurial development will be an integral part of the program so that graduates will understand the process and importance of marketing themselves in an ever more competitive field.

Program Information

Length: One-year Ontario College Graduate Certificate program
Location: Doon (Kitchener)
Start: September
First-Year Capacity: 25

Admission Requirements

Note re: Admission Requirements

Admission Procedures

Tuition & Fees

Domestic fees are currently unavailable; please check back at a later time.

Financial Assistance

The Ontario Student Assistance Program (OSAP) is a needs-based program designed to help Ontario students cover the cost of post-secondary education. Funded by the federal and provincial governments, OSAP is intended to promote equality of opportunity for post-secondary studies through direct financial assistance for educational costs and living expenses. These interest-free loans are intended to supplement your financial resources and those of your family. The majority of students apply for loan assistance via the OSAP website. Students can also print the application booklet through the OSAP website.

For more information, please visit Financial Services/Awards.

Graduate Opportunities

Graduates of this program may find employment as journalists, on-camera presenters, weather reporters, podcasters, webcasters, public relations specialists, marketing specialists, public communicators, announcers and broadcasters in traditional industries and new media outlets.

For more details on related occupations, job market information and career opportunities, see the Government of Canada website: http://www.workingincanada.gc.ca

Pathways & Credit Transfer

Conestoga pathways enable students to build on their academic achievements in order to earn a degree or additional credential. Pathways are formed through agreements between Conestoga programs or partner institutions.

Often applicants have earned credits from another college or university that may allow a student to be granted advanced standing or exemption. Learn more about credit transfer opportunities at Conestoga.

Prior Learning Assessment and Recognition (PLAR)

Conestoga recognizes prior learning of skills, knowledge or competencies that have been acquired through employment, formal and informal education, non-formal learning or other life experiences. Prior learning must be measurable at the required academic level and meet Conestoga standards of achievement for current courses. Challenge exams and portfolio development are the primary methods of assessment. Other methods of assessment may be available depending upon the nature of the course objectives. Successful completion of the assessment results in an official course credit that will be recorded on the student's Conestoga transcript. PLAR cannot be used by registered Conestoga students for the clearance of academic deficiencies, to improve grades or to obtain admission into a program.

Learn more about PLAR.

Program Courses

Course Details (1402)
Course Code Course Title and Description
Level 1
BRT8000 Audio Video Performance

Description: Audio Video Performance focusses on communication skills that feature voice and presentation ability. Students will work on developing appropriate expression for various types of performance. Components may include script interpretation, personal story telling, commercial messages, reporting and ad-libbing. Both live and recorded performances/productions will be undertaken.
Hours: 56
Credits: 4
Pre-Requisites:
CoRequisites:

DMED8200 Social Media Fundamentals

Description: Social Media Fundamentals examines various online outlets such as Facebook, Instagram, YouTube, and Twitter to identify the audience demographics, strengths and weaknesses of each. The content needs and the opportunities each platform presents for performers/hosts/experts/content creators will be investigated as well. Monetization of content will also be scrutinized, as well as the laws and ethics that relate to social media.
Hours: 56
Credits: 3
Pre-Requisites:
CoRequisites:

DMED8210 Creating Media Content

Description: Creating Media Content looks at the technology used for capturing audio video content such as digital cameras (standalone, smartphones, tablets etc.), microphones, audio mixers, software and hardware as well as the processes involved in using that technology to produce material for different platforms. Students will learn to identify sources for third party content such as music and stock footage and the legalities involved in using and accessing it. Delivery formats used by various media outlets will be identified and explained as well as the technical standards required for different platforms. Repurposing content for a variety of end uses and platforms will be investigated.
Hours: 56
Credits: 4
Pre-Requisites:
CoRequisites:

DMED8220 Crafting an Online Presence

Description: In today's world, it's imperative that individuals have a presence in the digital realm. Students will use tools such as blogs, websites and social media accounts or channels to build a digital portfolio across a variety of outlets. These will provide a showcase for content generated in this course as well as other personal creative endeavours. Proper/acceptable uses of the various platforms will also be examined.
Hours: 56
Credits: 3
Pre-Requisites:
CoRequisites:

JRN8080 Research, Writing and Interviewing

Description: Research, Writing and Interviewing will prepare the student for the ongoing need for story idea development as well as gathering and creating material that would be of use for various media platforms. Students will examine various techniques for identifying interesting story or topic possibilities and connecting with information sources and interview prospects. Interview techniques and the various ways of conducting them (in person, by phone, online, double-ended etc.) will be investigated. Writing styles for different audiences will be reviewed and practiced.
Hours: 56
Credits: 3
Pre-Requisites:
CoRequisites:

Level 2
BRT8010 Live Performance

Description: Live Performance deals with the demands of real-time presentation to an audience. Skills will be developed to host content that is consumed as it is being produced, with no chance for a second take. Situations such as news anchoring, sports casting, play by play, weathercasting, personality radio and talk and interview shows will be explored. Students will have the opportunity to engage in a variety of these roles as determined by their personal interests.
Hours: 56
Credits: 4
Pre-Requisites:
CoRequisites:

BRT8020 Produced Performance

Description: Produced Performance introduces students to the world of hosting pre-recorded content that can be created and consumed on an intermittent or on-demand basis. This may include material destined for podcasts, music or entertainment reviews, infomercials, business marketing videos and more. Students will have the opportunity to engage in a variety of these roles as determined by their personal interests.
Hours: 56
Credits: 4
Pre-Requisites:
CoRequisites:

BRT8030 Voiceover Styles

Description: Explores key aspects of voiceover work for commercials (radio, tv, internet), marketing videos, audiobooks, video games and voice-acting. This course will build on concepts developed in the Audio Video Performance course. The voiceover communicates emotion and expression in addition to the words in the message or story. Often, a persona other than that of the person relaying the message is needed to properly convey the meaning and promote believability. Students will learn to create these characters using their full vocal range and attributes such as pitch, pacing, and inflection.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

BRT8040 Performance Capstone

Description: The capstone challenges students to research and prepare a high-quality project showcasing the integration of performance insights and technical skills they have acquired through their course of study in the program. The capstone project will be a series of presentations on a topic, selected by the student, which includes compelling, well-presented examples of competence in: research, media technology, performance and interviewing techniques, and story development, resulting in reliable, focused, entertaining and professional looking reports.
Hours: 56
Credits: 4
Pre-Requisites:
CoRequisites:

ENTR8030 Digital Media Entrepreneurship

Description: Digital Media Entrepreneurship will be an integral part of any successful digital media performer's career. In this course, the requirements for creating a basic media business plan will be examined. It will include portfolio building, the importance of networking for self-promotion, personal marketing opportunities, building your brand using social media, developing a client base and dealing with the ensuing accounting needs. The opportunities and challenges of free-lance and contract work will be investigated along with their advantages and disadvantages compared to full-time employment.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

JRN8090 Citizen Journalism

Description: More and more news and information content is being produced by individuals and freelancers. For a citizen journalist to be effective and develop a growing subscriber base, their reports need to be reliable, focused, entertaining and professional looking. This course examines the purpose of citizen journalism, how it is different from the mainstream media and the journalistic integrity and knowledge required to be an effective reporter. Students will determine a general interest(s) of theirs (eg. entertainment, city crime, sports, the environment etc.) and regularly create audio and video reports about it using their already developed online presence as a distribution platform.
Hours: 56
Credits: 4
Pre-Requisites:
CoRequisites:

Program Outcomes

Program Advisory Committees

The College appoints Program Advisory Committee members for diploma, degree, certificate and apprenticeship programs. Committees are composed of employers, practitioners and recent program graduates. College representatives (students, faculty, and administrators) are resource persons. Each committee advises the Board on the development of new programs, the monitoring of existing programs and community acceptance of programs.

For a list of the current members, please visit our Program Advisory Committees.

Apply Now

Domestic students should apply online at www.ontariocolleges.ca or by phone at 1-888-892-2228.

ONTARIOCOLLEGES.CA
60 Corporate Court
Guelph, Ontario
Canada N1G 5J3

Detailed steps on the application process may help you to apply.

International students should apply online using a Conestoga College International Application Form. Please note: not all programs are open to international students. Interested students should check the listing of open programs on our international students web page before applying.
For program information, call the Information Centre at 519-748-5220 ext 3656.

Disclaimer

The College reserves the right to alter information including requirements and fees and to cancel at any time a program, course, or program major or option; to change the location and/or term in which a program or course is offered; to change the program curriculum as necessary to meet current competencies in the job market or for budgetary reasons; or to withdraw an offer of admission both prior to and after its acceptance by an applicant or student because of insufficient applications or registrations, over-acceptance of offers of admission, budgetary constraints, or for other such reasons. In the event the College exercises such a right, the College’s sole liability will be the return of monies paid by the applicant or student to the College.

Students actively registered in cohort delivered programs who take longer than the designed program length of time to complete their studies are accountable for completing any new or additional courses that may result due to changes in the program of study. Unless otherwise stated, students registered in non-cohort delivered programs must complete the program of study within seven years of being admitted to the program.

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